Chumba Casino

Working with the largest Sweepstake Casino in the world
Client

Chumba Casino

Solutions

Customer Acquisition

Extreme Growth

High Tech Digital Features

Digital Marketing Strategies Drove Growth

As a consultant for VGW, I worked extensively with their flagship brand, Chumba Casino. Managing a substantial digital marketing budget of over $4 million per month, I implemented advanced strategies that helped drive notable growth across the North American market. These efforts played a key role in expanding Chumba Casino’s user base and solidifying its position as a leader in the sweepstakes gaming space.

Chumba Casino aimed to completely dominate the online sweepstakes gaming market in the U.S.

Taking the Guesswork Out

At Chumba Casino, I focused heavily on leveraging Facebook for advertising and promotion. I collaborated closely with Facebook’s technical team and regularly met with our account manager, Karl McCarthy, to fine-tune campaign performance. I implemented creative and audience split tests, lift studies, and A/B testing to ensure precise measurement and optimisation. With the scale of our campaigns, even a 1% improvement in performance had a meaningful impact on new sign-ups, making every detail count. Some of our most effective results came from testing and refining creative elements.

the last empress chumba casino logo game
I can verify Andreas involvement with the VGW (Virtual Gaming World) account. VGW was one of the biggest accounts we worked within the digital gaming sector and Andreas was part of the team at VGW which utilised advanced tools, features and services within Facebook’s own propriety tech suite.
Carl McCarthy
Head of Gaming at Meta
Andreas was part of the marketing team at VGW working for our two main brands Chumba Casino and Global Poker where he was responsible for driving lower CPA (Cost of Acquiring a new Customer) using his in-depth knowledge in Facebook Advertising. The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.
Mats Johnson
Director & CMO at VGW

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