Marketing integration and relaunch for LuckyLand Slots
From acquisition to a core brand.
Integrating LuckyLand Slots into VGW after its acquisition, and giving it an identity of its own next to the world’s largest sweepstakes casino.
IndustrySweepstakes
ServiceGrowth Marketing
StagePost-acquisition relaunch
MarketUnited States
Core brand
In the VGW suite
From acquisition
New
Brand identity
Distinct from Chumba Casino
Rebuilt
Player journeys
Promotions and onboarding
Compliant
Creative
Inside platform policies
01
Integrating an acquired brand
After VGW acquired LuckyLand Slots, the brand needed to be integrated into VGW’s operations and marketing without becoming a copy of Chumba Casino.
02
Brand positioning and player journeys
I led the marketing integration and relaunch.
→Brought LuckyLand into VGW’s acquisition and measurement setup
→Built a distinct brand identity, promotions and creative
→Designed player journeys that set it apart from Chumba Casino
03
LuckyLand’s role in the VGW portfolio
LuckyLand Slots grew from an acquisition into a core brand within the VGW suite.
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