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Taking on a limited number of clients

Expert consulting for high-growth ventures.

Fractional CMO and Growth Marketing for startups and scale-ups in Europe, the US and APAC. Since 2011. You work directly with me, never a junior team.

Google Partner
Meta Business Partner
APAC Search Awards winner
MarketerHireTop 1% vetted marketer
Andreas Karlsson in the office
“Andreas gets it.”
Tom BakerTom Baker, Founder, Mr Black
15+ yrs in digital growth
I've helped grow these ventures
VGW Chumba Casino Racing Victoria Coca-Cola Europacific Partners Caltex HelloFresh Flight Centre MYOB John Deere Stockland Harris Scarfe Mr Black SanDisk Western Digital Sydney Swans RACQ Coles Insurance ARN ABC Bonnier Scoot Stamford Hotels Novasol Nick Scali Plush Sofas Greenlit Brands Identity Direct Eyecare Plus Bellabox Bangerhead Manettas Seafood ShoreTrade Mate Ridly Hypoxi McKenzie’s Foods GrabOne Western Sydney University Brydens Lawyers Purezza Waterlogic OnePiece Parrish LA ARB Lunalae VGW Chumba Casino Racing Victoria Coca-Cola Europacific Partners Caltex HelloFresh Flight Centre MYOB John Deere Stockland Harris Scarfe Mr Black SanDisk Western Digital Sydney Swans RACQ Coles Insurance ARN ABC Bonnier Scoot Stamford Hotels Novasol Nick Scali Plush Sofas Greenlit Brands Identity Direct Eyecare Plus Bellabox Bangerhead Manettas Seafood ShoreTrade Mate Ridly Hypoxi McKenzie’s Foods GrabOne Western Sydney University Brydens Lawyers Purezza Waterlogic OnePiece Parrish LA ARB Lunalae
The landscape

In today's startup landscape, growth is getting harder.

01 Growth is getting harder More competition for the same customers, rising costs, and playbooks that worked a few years ago no longer do.
02 Companies need the best expertise Winning the competition takes senior, cross-channel experience, not a junior learning on your budget.
03 Investors expect growth and profitability Growth at any cost is over. Every marketing dollar now has to show a return.
Andreas working through a growth plan with a client team
Why an individual consultant

A typical agency vs. working with me

Companies need the best expertise to win the competition. Here's the difference.

A typical agency
Andreas Karlsson Working with me
✕Siloed growth channel expertise
✓Full omnichannel expertise
✕Junior marketers working on your account
✓Very experienced, hands-on talent
✕Not enough time spent on your account
✓A limited number of accounts for optimal results
✕Massive retainers constantly looking to up-sell
✓Flexible scope: you only pay for what you need
✕Historical successes from past employees
✓The origin of the historically successful work
Services

Senior leadership first. Hands-on always.

Lead the strategy, run the channels, or both. Whichever your business needs right now.

Andreas leading a strategy session at a whiteboard
Flagship service Fractional CMO A senior marketing leader without the full-time hire. Strategy, team and channels, owned end to end, scoped to what you need.
✓Growth strategy and planning
✓Leads your in-house team, or builds one
✓Channel and budget ownership
✓No minimum contract, flexible scope
Explore Fractional CMO →
Also available Growth Marketing Hands-on, omnichannel acquisition across Meta, Google, TikTok and more. Built, run and optimised by the person you hired. Explore Growth Marketing →
Andreas working through campaigns on a laptop with a colleague
Case studies

Some of my previous work

All 21 case studies →

Don't just take my word for it

“He helped us build our digital user acquisition function from the ground up. What stood out most was how quickly he immersed himself in our company and culture.”

Benjamin van Wamel
Benjamin van Wamel Marketing Manager, RubyPlay

“Andreas is a great partner. Worked with him for a few years. Very experienced, and hard worker. Expert in his craft!”

Clay Johnson
Clay Johnson Co-Founder, GammaSweep

“The 2019 digital campaign was the most successful campaign we have run. The sole credit for the campaign’s success was Andreas.”

Marcia Allan
Marcia Allan GM Marketing, Racing Victoria

“Andreas gets it. Lots say they do, but he does. Few people in the room are actually doing the work. Andreas is one of those people.”

Tom Baker
Tom Baker Founder, Mr Black Roasters and Distillers

“We have seen a rapid growth trajectory across our brands as a result of advanced digital marketing strategies and implementations.”

Mark Esterhuizen
Mark Esterhuizen COO, ShoreTrade & Manettas Seafood

“The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.”

Mats Johnson
Mats Johnson Director & CMO, VGW

“VGW was one of the biggest accounts we worked within the digital gaming sector.”

Carl McCarthy
Carl McCarthy Head of Gaming, Meta

“Andreas has been an integral part of our collaboration: hands-on management, strategic thinking, great expertise and a passionate drive to constantly improve the results.”

Dom O’Brien
Dom O’Brien CMO, Mate Communicate

“Andreas partnered with our own team to deliver specialist knowledge and advice which allowed us to rapidly develop, trial and modify a large number of initiatives.”

Simon Burrett
Simon Burrett GM Marketing, Harris Scarfe

“As a result of his expertise, our account has seen significant improvement, positioning it among the best in the market.”

Arne Thate
Arne Thate Co-Founder, Ridly

“Andreas created an advanced setup across 5 English-speaking markets, and the results were on par with the targets set by our business.”

Adam McKnight
Adam McKnight Digital Marketing Specialist, Identity Direct

“Andreas and his team have been helping drive bookings for our 145 optometrist practices across Australia for the last 2+ years.”

Simon Lewis
Simon Lewis General Manager, Eyecare Plus

“It’s evident that he has great experience in advanced digital marketing strategy and tech platforms such as Meta.”

Emma Shipley
Emma Shipley Partner Manager, Meta

“The ARB campaign ended up being featured alongside other global brands on our case study page.”

Mark Hiscock
Mark Hiscock Senior Agency Sales Manager, Quantcast

“He enabled Canal Digital to achieve great results for the campaigns that we were running across Facebook, Google & Bing.”

David Stjernholm
David Stjernholm Digital Specialist

“Andreas understood the nuances of digital marketing. With the help of data analysis tools he ensured that the goals were met and our clients were happy.”

Jimmy Jakobsson
Jimmy Jakobsson CEO & Co-Founder, Ingager

“Andreas used his full digital knowledge and skillset in driving the best performance possible.”

Tomas Grabe
Tomas Grabe Co-Founder, Bangerhead

“I noticed that he is willing to go extra lengths to ensure the best results, and I would recommend other people and brands in similar positions to work with him.”

Ash Mehta
Ash Mehta Head of Digital, Plush Sofas

“Super diligent and performed well. Keeping accountable to his tasks and a great manager.”

Fion San
Fion San CEO, Australian Fashion Collective

“He helped us build our digital user acquisition function from the ground up. What stood out most was how quickly he immersed himself in our company and culture.”

Benjamin van Wamel
Benjamin van Wamel Marketing Manager, RubyPlay

“Andreas is a great partner. Worked with him for a few years. Very experienced, and hard worker. Expert in his craft!”

Clay Johnson
Clay Johnson Co-Founder, GammaSweep

“The 2019 digital campaign was the most successful campaign we have run. The sole credit for the campaign’s success was Andreas.”

Marcia Allan
Marcia Allan GM Marketing, Racing Victoria

“Andreas gets it. Lots say they do, but he does. Few people in the room are actually doing the work. Andreas is one of those people.”

Tom Baker
Tom Baker Founder, Mr Black Roasters and Distillers

“We have seen a rapid growth trajectory across our brands as a result of advanced digital marketing strategies and implementations.”

Mark Esterhuizen
Mark Esterhuizen COO, ShoreTrade & Manettas Seafood

“The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.”

Mats Johnson
Mats Johnson Director & CMO, VGW

“VGW was one of the biggest accounts we worked within the digital gaming sector.”

Carl McCarthy
Carl McCarthy Head of Gaming, Meta

“Andreas has been an integral part of our collaboration: hands-on management, strategic thinking, great expertise and a passionate drive to constantly improve the results.”

Dom O’Brien
Dom O’Brien CMO, Mate Communicate

“Andreas partnered with our own team to deliver specialist knowledge and advice which allowed us to rapidly develop, trial and modify a large number of initiatives.”

Simon Burrett
Simon Burrett GM Marketing, Harris Scarfe

“As a result of his expertise, our account has seen significant improvement, positioning it among the best in the market.”

Arne Thate
Arne Thate Co-Founder, Ridly

“Andreas created an advanced setup across 5 English-speaking markets, and the results were on par with the targets set by our business.”

Adam McKnight
Adam McKnight Digital Marketing Specialist, Identity Direct

“Andreas and his team have been helping drive bookings for our 145 optometrist practices across Australia for the last 2+ years.”

Simon Lewis
Simon Lewis General Manager, Eyecare Plus

“It’s evident that he has great experience in advanced digital marketing strategy and tech platforms such as Meta.”

Emma Shipley
Emma Shipley Partner Manager, Meta

“The ARB campaign ended up being featured alongside other global brands on our case study page.”

Mark Hiscock
Mark Hiscock Senior Agency Sales Manager, Quantcast

“He enabled Canal Digital to achieve great results for the campaigns that we were running across Facebook, Google & Bing.”

David Stjernholm
David Stjernholm Digital Specialist

“Andreas understood the nuances of digital marketing. With the help of data analysis tools he ensured that the goals were met and our clients were happy.”

Jimmy Jakobsson
Jimmy Jakobsson CEO & Co-Founder, Ingager

“Andreas used his full digital knowledge and skillset in driving the best performance possible.”

Tomas Grabe
Tomas Grabe Co-Founder, Bangerhead

“I noticed that he is willing to go extra lengths to ensure the best results, and I would recommend other people and brands in similar positions to work with him.”

Ash Mehta
Ash Mehta Head of Digital, Plush Sofas

“Super diligent and performed well. Keeping accountable to his tasks and a great manager.”

Fion San
Fion San CEO, Australian Fashion Collective
19 testimonials from clients and partners
FAQ

Frequently asked questions

Anything else? Ask me on a free intro call.

What’s your pricing model?+

Every engagement is scoped to what you need, from a focused project to an ongoing role. You get full transparency on the work, the spend and the results.

What type of companies do you work with?+

Mostly venture-backed startups at Seed, Series A or B, plus cash-flow-strong small and medium businesses.

Do you outsource your work?+

No, you work directly with me. I can also lead or coordinate your existing marketing team.

What is the contract length?+

There’s no minimum contract. If I deliver value and you enjoy working with me, we keep working together.

Which countries do you serve?+

Clients across APAC, North America and Europe, and previously Asia and South America.

Andreas Karlsson in the office

Let’s talk growth.

I take on a limited number of clients at a time, so each one gets the attention it deserves. Send a message. I read every one myself.

What can I help with?
No minimum contract · Free intro call