Integrated marketing leadership for MATE
An integrated digital strategy.
Leading MATE’s integrated digital marketing, plus the team and processes to keep delivering it, with conversions up 244.71%.
IndustryTelecommunications
ServiceFractional CMO
ChannelsPaid media, SEO
MarketAustralia
22,630
Conversions
Up 244.71%
19,111
Ranking keywords
Up 83.5%
Integrated
Strategy
Paid, SEO and CRM
Team
Processes
Built to keep delivering
01
Bringing marketing channels together
MATE, a fast-growing Australian telco, needed marketing that worked as one integrated strategy, not a set of separate channels.
02
Integrated strategy and team leadership
I led the digital strategy and worked alongside the team to deliver it.
→An integrated digital marketing strategy across paid and organic
→Hands-on management and continuous optimisation
→The processes the team needed to keep improving results
03
Conversions and organic search visibility
Conversions grew by 244.71% to 22,630, and MATE ranked for 19,111 keywords in total, up 83.5%.
“Andreas has been an integral part of our collaboration: hands-on management, strategic thinking, great expertise and a passionate drive to constantly improve the results.”
Dom O’BrienCMO, Mate Communicate
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