Customer acquisition for Canal Digital
Reaching 10% of Sweden.
Campaigns for Canal Digital (now Allente) across Facebook, Google and Bing, including a mobile push that punched far above its budget.
IndustryTelecommunications
ServiceGrowth Marketing
ChannelsFacebook, Google, Bing
MarketSweden
10%
Of Sweden reached
National reach
24.5%
Of conversions
From mobile
7.2%
Of spend
On mobile
3
Channels
Facebook, Google and Bing
01
Acquiring TV and broadband customers
Canal Digital needed to grow TV and broadband customers efficiently across several online channels.
02
Channel allocation and mobile campaigns
I ran and optimised campaigns across Facebook, Google and Bing.
→Channel budgets based on cost per customer
→A mobile-first approach as behaviour shifted
→Ongoing testing across audiences and creative
03
Reach and mobile conversion performance
Campaigns reached 10% of Sweden’s population. Mobile took just 7.2% of spend but delivered 24.5% of conversions.
“He enabled Canal Digital to achieve great results for the campaigns that we were running across Facebook, Google & Bing.”
David StjernholmDigital Specialist
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