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Sweepstakes marketing

Sweepstakes growth, from someone who's done it at scale.

Succeeding in the fast-paced world of sweepstakes casinos requires quick decisions, bold innovation and real grit. I've led acquisition for Chumba Casino, Global Poker and LuckyLand Slots at VGW.

Talk sweepstakes growth See the work
Chumba Casino campaign creative Global Poker campaign creative LuckyLand Slots campaign creative
$4M+ Monthly ad budget managed Chumba Casino, VGW
+177% YoY revenue, Global Poker 2018, year over year
+83% YoY revenue, Chumba Casino 2018, year over year
9+ Years in sweepstakes Since 2017, and counting
Why a sweepstakes specialist

This industry doesn't forgive generalists.

Ad platform policies, compliance-sensitive messaging and fierce competition for the same players. Experience here shortens the learning curve to zero.

01 Scale where 1% matters At $4M+ a month, even a 1% improvement in performance has a meaningful impact on new sign-ups. I know how to find that 1%.
02 Compliance-aware creative Player messaging that performs while staying inside platform policies and regulatory requirements, refined over years in the category.
03 Testing rigour, with Meta Creative and audience split tests, lift studies and A/B testing, run alongside Meta’s own gaming team to remove the guesswork.
04 Beyond acquisition High-value player targeting, tournament participation and distinct brand positioning, not just cheap installs.
Sweepstakes case studies

Sweepstakes growth, proven

Chumba Casino campaign creative
VGW · World’s largest sweepstakes casino Chumba Casino Managed a $4M+ monthly budget focused on Facebook advertising, working with Meta’s technical team on creative and audience split tests, lift studies and A/B tests to drive down the cost per acquired customer.
Meta Ads Lift studies US market
+82.81% Year-over-year revenue (2018) Full case study →
Global Poker campaign creative
VGW · Leading sweepstakes poker site Global Poker Led multi-channel acquisition of high-value players and tournament growth, optimising across Meta, Google and programmatic with audience segmentation, creative testing and advanced bid strategies.
Meta Ads Google Ads Programmatic
+177.52% Year-over-year revenue (2018) Full case study →
LuckyLand Slots campaign creative
VGW · Acquisition & brand integration LuckyLand Slots Integrated LuckyLand into VGW’s operations and marketing after acquisition, and built a distinct brand identity, promotions, user journeys and creative to set it apart from Chumba Casino.
Brand launch Player journeys Compliance
Core brand In the VGW suite (From acquisition) Full case study →
Beyond the case studies

Trusted across the industry

Sweepstakes casinos and sweepstakes poker, from new launches to the biggest names in the category. Most engagements are confidential.

10+
Sweepstakes brandsSweepstakes casinos and poker
Launch → scale
Every stageFrom brand-new sites to category leaders
4
Sweepstakes case studiesWith more on the way
Verified by Meta

“VGW was one of the biggest accounts we worked within the digital gaming sector.”

Carl McCarthy
Carl McCarthyHead of Gaming, Meta

“Andreas was responsible for driving lower CPA using his in-depth knowledge in Facebook Advertising. The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.”

Mats Johnson
Mats JohnsonDirector & CMO, VGW

“He helped us build our digital user acquisition function from the ground up. He brought deep strategic expertise and a hands-on approach, setting up our UA program from scratch. Any team would be lucky to have him.”

Benjamin van Wamel
Benjamin van WamelMarketing Manager, RubyPlay
View on LinkedIn

“Andreas is a great partner. Worked with him for a few years. Very experienced, and hard worker. Expert in his craft!”

Clay Johnson
Clay JohnsonCo-Founder, GammaSweep
View on LinkedIn
How I help sweepstakes operators

From first player to full portfolio

Fractional CMO Senior leadership for your sweepstakes brand: strategy, team and channels, owned end to end.
Player acquisition Meta, Google and programmatic campaigns built to lower cost per paying player.
Brand launch Positioning, promotions and journeys that give a new brand its own identity in a crowded market.
Measurement Testing frameworks and lift studies so every budget decision is backed by data.
Andreas Karlsson with a client team

Launching or scaling a sweepstakes brand? Let's talk.

I take on a limited number of clients at a time. No minimum contract, just hands-on work from someone who's done it before.

What can I help with?
No minimum contract · Free intro call