Paid acquisition for Chumba Casino
Growing the world’s largest sweepstakes casino.
Leading paid acquisition for Chumba Casino within VGW’s $4M+ monthly budget, with Meta’s own gaming team alongside to test, measure and improve every dollar.
Improving acquisition at scale
Chumba Casino is the flagship brand of VGW and the largest sweepstakes casino in the world. At that scale, growth depends on squeezing more performance out of an already large budget, while staying inside strict ad platform policies for the category.
Creative testing and acquisition measurement
I managed VGW’s $4M+ monthly budget, with Chumba Casino’s acquisition focused on Facebook advertising, working directly with Meta’s technical team.
Acquisition work and company growth context
Chumba Casino grew revenue by 82.81% year over year in 2018. Meta described VGW as one of the biggest accounts it worked with in the digital gaming sector.
“The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.”
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