Scaling online advertising for Harris Scarfe
New heights in online advertising.
Helping one of Australia’s oldest department stores scale online advertising from $6k to around $300k a month, profitably, during a major e-commerce push.
Scaling an emerging e-commerce programme
Harris Scarfe was making a major push into e-commerce. Online advertising was spending around $6k a month, far too little to support the ambition, and it needed to scale fast without losing profitability.
Budget growth and retail campaign testing
I partnered with the in-house team to deliver the specialist knowledge needed to scale quickly and safely.
Advertising scale and sales performance
Spend grew from $6k to around $300k a month at an 8x+ ROAS, generating $2M in revenue by the third month.
“Andreas partnered with our own team to deliver specialist knowledge and advice which allowed us to rapidly develop, trial and modify a large number of initiatives.”
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