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Appointment marketing for Eyecare Plus

Filling the diary for 145 practices.

Driving appointment bookings for Eyecare Plus’ network of optometrist practices across Australia, with tracking that shows exactly which campaigns fill the diary.

IndustryHealthcare
ServiceGrowth Marketing
Practices145 across Australia
Timeframe2+ years
Eyecare Plus campaign
2× Bookings Double what was expected
145 Practices Across Australia
End to end Booking tracking Ads to appointment
Local Campaigns For every practice
01

Measuring appointment bookings across practices

Eyecare Plus needed more appointment bookings across a large network of independent practices, and a way to see which marketing actually led to a booked appointment.

02

Local campaigns and booking tracking

I set up the measurement first, then built campaigns around it.

→Booking tracking through Google Tag Manager and the My Health 1st booking platform
→Dynamic, location-based ads for each practice
→Ongoing optimisation based on booked appointments, not clicks
03

Bookings against the campaign target

Bookings came in at double what was expected, with clear reporting on which campaigns drove them across the network.

“Andreas and his team have been helping drive bookings for our 145 optometrist practices across Australia for the last 2+ years.”

Simon Lewis
Simon LewisGeneral Manager, Eyecare Plus

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