★ Award-winning campaignDumping the competition.
Turning a wasteful Google Ads account into Ridly’s growth engine, doubling spend at half the cost per lead, and winning an APAC Search Award along the way.
The challenge
Google Ads was Ridly’s main source of leads, but the account was in disarray. Spend was low, cost per acquisition was high, budget was being wasted, and the team had lost confidence that the channel could grow the business.
What I did
I rebuilt the account from the ground up around what actually makes Ridly money: qualified jobs, not clicks.
The result
Within a year the account was spending 200% more with a 50% lower cost per acquisition. The extra leads let Ridly put more trucks on the road, hire more staff and expand its service area across Sydney: growth that was profitable, not just bigger.
“The campaign had a clear significant impact on the business. The implementation was excellent, showcasing attention to detail and a powerful narrative which has resulted in impactful and positive achievements for their client.”
“He conducted a comprehensive analysis of our industry, allowing him to create an advertising strategy tailored specifically to our business. As a result of his expertise, our account has seen significant improvement, positioning it among the best in the market.”
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