How Bangerhead reduced its cost per order
Revamping the account strategy.
A new strategy for Nordic beauty retailer Bangerhead, cutting the cost per order by 86% while purchases grew 75%.
IndustryFashion and Beauty
ServiceGrowth Marketing
GoalE-commerce
MarketNordics
−86%
Cost per order
Lower acquisition cost
+75%
Purchases
Online orders
8×
Acquisitions
New customers
New
Strategy
Rebuilt account
01
High cost per order
Bangerhead’s advertising was costing too much for every order, holding back growth.
02
Campaign restructuring and creative testing
I revamped the account strategy from the ground up.
→Restructured campaigns around profitable orders
→Creative and audience testing to find what converts
→Budget moved to the campaigns that drive new customers
03
Cost per order and customer acquisition results
The cost per order fell by 86%, purchases grew 75% and customer acquisitions grew eightfold.
“Andreas used his full digital knowledge and skillset in driving the best performance possible.”
Tomas GrabeCo-Founder, Bangerhead
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