E-commerce growth and US expansion for Lunalae
From 5x to 12x ROAS.
Growing Lunalae’s online sales tenfold while more than doubling its return on ad spend, and expanding into the US.
IndustryFashion and Beauty
ServiceGrowth Marketing
GoalE-commerce
MarketsAustralia, United States
12x
ROAS
Up from 5x
10x
Purchases
Online orders
US
New market
International expansion
Profitable
Growth
Higher margins as it scaled
01
Growing sales while entering the US
Lunalae wanted to grow fast without sacrificing profitability, and take the brand to the US.
02
Campaign testing and the US launch plan
I built the growth strategy and ran it across markets.
→Campaigns built around return on ad spend
→Creative and audience testing to find what sells
→A launch plan for the US market
03
Purchases and return on ad spend
Purchases grew tenfold while ROAS rose from 5x to 12x, and the brand expanded into the US.
“Super diligent and performed well. Keeping accountable to his tasks and a great manager.”
Fion SanCEO, Australian Fashion Collective
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