Lunalae
Reviving a Struggling Campaign
In the initial phases, the Return on Advertising Spend (ROAS) was as low as $5. The campaign required a complete overhaul and the development of a new strategy to jumpstart growth and improve the ROAS.
Company Targets
Lunalae’s targets were clear. They needed to achieve a ROAS of $12
Lowering CPA and Growing Business..
Through my initial audit and ongoing strategic input, I successfully maintained a consistent ROAS of $12. My approach involved extensive creative testing and the utilization of Facebook’s powerful targeting strategies to identify and reach the most suitable audiences. Furthermore, I focused on driving increased site traffic, conversions, and overall revenue by implementing sophisticated funnel nurturing tactics to guide top and middle-of-the-funnel users toward conversion.
To address the lower profit margins caused by multiple sales, I prioritised profitability in my approach. To achieve this, I developed a sophisticated document using Zapier & Shopify that accurately tracked ad spend while closely monitoring overall profit margins. This allowed for a focus on ads that generated both a higher ROAS and profit margin, resulting in improved profitability for Lunalae.
Summary
Over the course of 1 year:
- From ROAS $5 to consistently hitting ROAS $12
- Amount of purchases from online advertising increased 1,000%
- This growth allowed us to start advertising in the US
