Mr Black Spirits
Mr Black's Online DTC Presence Scales Up, Boosting Retail Sales and Brand Awareness
I was able to effectively expand Mr Black’s direct-to-consumer online business to multiple markets, while also significantly boosting brand awareness and driving sales in physical retail stores. My efforts resulted in a successful scaling of their online presence, which in turn contributed to the growth of their business overall. Through my strategies, Mr Black’s brand became more widely recognised, leading to an increase in demand for their products.
Company Targets
Mr Black is a very performance driven company, they had clear targets in mind.
Sophisticated Approach to Paid Media
Initially, the paid media accounts for Mr Black Spirits were underperforming, with the Facebook Ads account relying heavily on dynamic creatives that were not visually appealing. To address this, I focused on developing a comprehensive strategy that incorporated various stages of the customer journey, including top-of-funnel, middle-of-funnel, and bottom-of-funnel triggers. This allowed us to guide potential customers through a personalized purchase journey that aligned with their unique buying patterns. By implementing this sophisticated approach, we were able to achieve much better results and improve the overall effectiveness of Mr Black Spirits’ paid media accounts.
Summary
As demonstrated by the following results:
YoY Paid Media Improvements:
- 1,694% + Users to Website
- 3,595% + Transactions
- 2,825% + Revenue
- 93.02% + Conversion Rate
