Programmatic advertising for Scoot Airlines

International routes, programmatic reach.

A programmatic campaign for Scoot’s international routes: 5.4 million impressions at an effective cost per acquisition of $28.50.

Building demand for international routes

Scoot wanted to grow demand for its international routes by reaching travellers early in their planning.

Travel-intent audiences and route creative

I planned and optimised a programmatic campaign around routes and destinations.

Campaign reach and acquisition costs

The campaign delivered 5,454,454 impressions, 1,259 clicks and 421 conversions at an effective cost per acquisition of $28.50.

Want results like Scoot Airlines’? Let’s talk growth.

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