B2B lead generation for Caltex
B2B leads, below target cost.
Generating 4,857 business leads for Caltex at a cost per acquisition of $172.75, against a $200 target.
IndustryEnergy and Utilities
ServiceGrowth Marketing
Media spend~$840k
GoalB2B lead generation
4,857
B2B leads
Generated
$172.75
Cost per lead
Target was $200
+330%
Leads
While spend grew 272%
−13.6%
Cost per lead
As budget scaled
01
Generating business leads within budget
Caltex needed a steady flow of business customers, and a cost per lead that stayed under target as budgets grew.
02
Targeting and landing-page optimisation
I built and scaled a B2B lead generation program around cost per lead.
→Campaigns focused on qualified business leads
→Budgets scaled by 272% while tracking cost per lead closely
→Continuous optimisation of targeting, ads and landing pages
03
Lead volume and cost per lead
Around $840k in spend generated 4,857 leads at $172.75 each, below the $200 target. Leads grew 330% while cost per lead fell 13.6%.
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