DTC marketing and SEO for Grinders Coffee
Direct-to-consumer, done profitably.
A direct-to-consumer media campaign and SEO strategy for Grinders Coffee, with a 22.9x ROAS and Shopping peaks of 67x.
IndustryFood and Beverage
ServiceGrowth Marketing
ChannelsShopping, search, SEO
MarketAustralia
22.9x
ROAS
Return on ad spend
$4.01
Cost per purchase
Online orders
8.35%
Conversion rate
Visit to purchase
28x
Shopping ROAS
Peaks up to 67x
01
Growing the direct sales channel
Grinders Coffee wanted to grow its direct-to-consumer channel and its visibility online, alongside its retail presence.
02
Shopping campaigns and SEO strategy
I built a DTC media campaign and an SEO strategy to support it.
→Shopping and search campaigns built around profitable orders
→An SEO strategy to grow organic visibility
→Ongoing optimisation of feeds, bids and landing pages
03
Purchase costs and return on ad spend
The campaign delivered a 22.9x ROAS, a cost per purchase of $4.01 and an 8.35% conversion rate. Shopping campaigns averaged a 28x ROAS, peaking at 67x.
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