Player acquisition and tournament growth for Global Poker
More players, bigger tournaments.
Leading multi-channel user acquisition for Global Poker, a leading sweepstakes poker site, focused on high-value players and tournament participation.
IndustrySweepstakes
ServiceGrowth Marketing
ChannelsMeta, Google, programmatic
MarketUnited States
+177.52%
Year-over-year revenue
2018
3
Core channels
Meta, Google and programmatic
High-value
Player focus
Not just cheap sign-ups
Tournaments
Growth driver
Participation and retention
01
Attracting players who return
Poker players behave differently from casino players. Growth depended on attracting players who would stay, play and join tournaments, not just register once.
02
Acquisition campaigns built around player value
I led acquisition across Meta, Google and programmatic, built around player value.
→Audience segmentation to find and reach high-value players
→Creative testing across channels to lift conversion
→Advanced bid strategies tuned to player value, not just volume
03
Campaign outcomes and company growth context
Global Poker grew revenue by 177.52% year over year in 2018, with tournament participation as a key driver.
“VGW was one of the biggest accounts we worked within the digital gaming sector.”
Carl McCarthyHead of Gaming, Meta
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