Virtual Gaming Worlds
Digital Marketing Strategies Drove Growth
As a consultant for VGW, I had the opportunity to manage an impressive marketing budget for their main brands, Chumba Casino and Global Poker. Spending over $4 million per month on digital marketing is not common, but it allowed for a significant impact on the North American market. Thanks to these efforts, VGW has seen tremendous growth in both its user base and company size, becoming one of the leading sweepstakes companies in North America. While I cannot take credit for all of the increase in revenue, it is clear that my advanced digital strategies played a significant role in driving growth.
Company Targets
VGW wanted to completely dominate the online gaming market in the US
Taking the Guesswork Out
As a key member of the marketing team at VGW, I had a strong focus on utilizing Facebook for advertising and promotion. In order to maximize results, I worked closely with the technical team at Facebook and held regular meetings with our key account manager, Karl McCarthy. To improve performance, I implemented various technical features such as creative and audience split tests, lift studies, and A/B tests. The goal of these tests was to eliminate any uncertainty in measurement. Given the significant impact that even a 1% difference in results could have on the number of new sign-ups, it was crucial to be meticulous in our optimization efforts. Some of the most successful tests we conducted were related to the creative elements we used in our campaigns.
Summary
Total company revenue increase YoY in 2018
- Chumba Casino 82.81%
- Global Poker 177.52%
