Acquisition strategy across VGW’s sweepstakes brands
Exceptional growth on a $4M+ monthly budget.
Leading paid acquisition for VGW’s sweepstakes brands, Chumba Casino and Global Poker, across the North American market.
Improving acquisition across a brand portfolio
VGW runs some of the largest sweepstakes brands in the world. With significant budgets across the North American market, every improvement in efficiency had a large impact on growth.
Portfolio strategy and campaign measurement
I led acquisition across VGW’s brands, working closely with Meta’s gaming team.
Brand growth and Andreas’s contribution
In 2018, Chumba Casino grew revenue by 82.81% and Global Poker by 177.52% year over year.
“The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.”
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