From $5 to $12 ROAS.
Growing Lunalae’s online sales tenfold while more than doubling its return on ad spend, and expanding into the US.
IndustryFashion and Beauty
ServiceGrowth Marketing
GoalE-commerce
MarketsAustralia, United States
$12
ROAS
Up from $5
+1,000%
Purchases
Online orders
US
New market
International expansion
Profitable
Growth
Higher margins as it scaled
01
The challenge
Lunalae wanted to grow fast without sacrificing profitability, and take the brand to the US.
02
What I did
I built the growth strategy and ran it across markets.
→Campaigns built around return on ad spend
→Creative and audience testing to find what sells
→A launch plan for the US market
03
The result
Purchases grew by 1,000% while ROAS rose from $5 to $12, and the brand expanded into the US.
“Super diligent and performed well. Keeping accountable to his tasks and a great manager.”
Fion SanCEO, Australian Fashion Collective
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