Fractional CMO for startups and scale-ups

A senior marketing leader. Without the full-time hire.

Top-level strategy and hands-on leadership of your digital marketing: team management, partnerships and strategic communications, all focused on growth.

Request a free intro call How it works

No minimum contract. Flexible scope · Leadership plus hands-on work

Is this you?

Signs you need a fractional CMO

✓

You’ve raised, and growth now needs a plan

Seed, Series A or B: investors expect both growth and profitability, and someone needs to own the strategy.

✓

Your marketing team needs a leader

Capable people, but no senior direction. I can lead, manage and coordinate your existing team.

✓

Agency spend is up, results aren’t

You need someone on your side of the table who knows what good looks like across every channel.

✓

A full-time CMO isn’t the right move yet

Get senior leadership now, scoped to what you need, without the cost and risk of a C-level hire.

What's included

Everything a CMO owns

Scoped to what your business needs right now, and it can flex as you grow.

Growth strategy

Identify the real problem, set the objectives and build the plan to reach them.

Team leadership

Lead, manage and coordinate your in-house marketing team, or help you build one.

Channel & budget ownership

Decide where every dollar goes across paid, owned and earned, and hold it accountable.

Partnerships

Build and manage relationships with agencies, platforms and partners.

Strategic communications

Positioning and messaging that is consistent across brand, product and campaigns.

Reporting that means something

Clear numbers for founders and investors, with full transparency on the work and the results.

Compare your options

Full-time hire, agency, or fractional?

Full-time CMO

Agency

Fractional CMO (me)

Senior strategic leadership

Yes

Rarely

Yes

Hands-on execution

Sometimes

Often junior staff

Yes, directly me

Commitment

Full-time contract

Retainer, minimum term

No minimum contract

Cost model

Salary, equity, recruitment

Retainer plus up-sells

Scoped to your needs, fully transparent

Time to start

Months to hire

Weeks to onboard

As soon as we agree

How it works

From first call to growth plan

Intro call

A free, no-obligation video call about where you are, where you want to go, and whether I can help.

Diagnose

I assess your objectives, processes and performance to identify the real problem.

Plan

A clear growth plan with priorities, budgets, owners and the numbers we’ll hold ourselves to.

Lead

I lead the work and the team, and we continue only as long as I’m delivering value.

In practice

Leading strategy, teams and results

“Hands-on management, strategic thinking, great expertise and a passionate drive to constantly improve the results. I feel confident that the digital team and processes Andreas has set up will continue to drive good results.”

Dom O’BrienCMO, Mate Communicate

Telco

Mate Communicate

An integrated digital marketing strategy, plus the team and processes to keep delivering it. Read case study →

E-commerce

Manettas Seafood

A rapid growth trajectory across brands, over 2+ years of advanced digital strategy. Read case study →

Need a marketing leader, this quarter?

I have limited capacity. Send a message. Worst case, you walk away with a second opinion on your growth.