Marketing leadership and growth for Manettas Seafood
Into the Deloitte Fast 50.
Scaling Manettas Seafood’s online sales from $300 to $7,000 a day in ad spend at an 8x+ ROAS, on the way to #7 in the 2020 Deloitte Technology Fast 50.
IndustryFood and Beverage
ServiceFractional CMO
Timeframe2+ years
MarketAustralia
+834%
Revenue
Online sales
$7,000
Daily ad spend
Up from $300
8x+
ROAS
Peaks up to 25x
#7
Deloitte Fast 50
2020
01
Growing online sales across brands
Manettas Seafood and its sister brand ShoreTrade wanted to grow online sales fast, and keep growing profitably as budgets increased.
02
Digital strategy and budget management
Over 2+ years I led the digital strategy and its execution across the brands.
→Advanced digital marketing strategy across the brands
→Budgets scaled from $300 to $7,000 a day
→Return on ad spend held at 8x+, with peaks up to 25x
03
Sales growth and company recognition
Revenue grew by 834%, and Manettas ranked #7 in the 2020 Deloitte Technology Fast 50.
“We have seen a rapid growth trajectory across our brands as a result of advanced digital marketing strategies and implementations.”
Mark EsterhuizenCOO, ShoreTrade & Manettas Seafood
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