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Harris Scarfe

Scaling online advertising for Harris Scarfe

New heights in online advertising.

Helping one of Australia’s oldest department stores scale online advertising from $6k to around $300k a month, profitably, during a major e-commerce push.

IndustryRetail
ServiceGrowth Marketing
Stores43 across Australia
MarketAustralia
Harris Scarfe campaign
~$300k Monthly ad spend Up from $6k
$2M Revenue By month three
8x+ ROAS Return on ad spend
43 Stores supported Online and in-store
01

Scaling an emerging e-commerce programme

Harris Scarfe was making a major push into e-commerce. Online advertising was spending around $6k a month, far too little to support the ambition, and it needed to scale fast without losing profitability.

02

Budget growth and retail campaign testing

I partnered with the in-house team to deliver the specialist knowledge needed to scale quickly and safely.

→Rapidly developed, trialled and refined a large number of initiatives
→Scaled budgets month on month while holding return on ad spend
→Planned campaigns to support both online sales and 43 physical stores
03

Advertising scale and sales performance

Spend grew from $6k to around $300k a month at an 8x+ ROAS, generating $2M in revenue by the third month.

“Andreas partnered with our own team to deliver specialist knowledge and advice which allowed us to rapidly develop, trial and modify a large number of initiatives.”

Simon Burrett
Simon BurrettGM Marketing, Harris Scarfe

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