Driving in-store purchases.
A campaign for ARB 4x4 Accessories that sent more people from the website to the store, and was featured by Quantcast alongside global brands.
IndustryAutomotive
ServiceGrowth Marketing
GoalBrand awareness
MarketAustralia
+134.4%
Store locator visits
Online to in-store
+48.27%
Conversion rate
On site
+31%
Pages per session
Deeper engagement
−29.76%
Bounce rate
Better-qualified visitors
01
The challenge
ARB sells through its stores. The campaign needed to build the brand and send more people from online research to a store visit.
02
What I did
I planned and ran the campaign around in-store intent.
→Audience targeting built around people researching 4x4 accessories
→Store locator visits tracked as the key action
→Continuous optimisation of audiences and creative
03
The result
Store locator visits grew by 134.4% and the conversion rate by 48.27%, with bounce rate down 29.76%. Quantcast featured the campaign alongside other global brands on its case study page.
“The ARB campaign ended up being featured alongside other global brands on our case study page.”
Mark HiscockSenior Agency Sales Manager, Quantcast
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