Connecting online and the store.
High-value leads for a luxury jeweller, with Google Ads connected to the CRM, so every sale in store can be traced back to the campaign that started it.
IndustryFashion and Beauty
ServiceGrowth Marketing
ChannelsGoogle Ads, Zoho CRM
GoalHigh-value leads
3 years
Highest revenue
In three years
Better
Lead quality
High-value enquiries
Connected
Attribution
Online to in-store
CRM
Integration
Zoho and Google Ads
01
The challenge
Most of Cerrone’s sales happen in store, after an enquiry online. Without a link between the two, it was impossible to know which marketing drove revenue.
02
What I did
I connected the dots between advertising and sales.
→Integrated Zoho CRM with Google Ads
→Omnichannel tactics built around high-value enquiries
→Optimisation based on real sales, not just leads
03
The result
Cerrone had its highest revenue in three years, with better lead quality and clear attribution between online and the store.
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