Racing Victoria
Exceptional Results and Repeat Business
Racing Victoria is a public company that was established in 2001 to provide independent governance of the Victorian thoroughbred racing industry based in Melbourne, Australia.
For this new campaign, I needed to ensure that the maximum amount of people who saw the ads would click on them. This was achieved by implementing a very sophisticated & advanced strategy.
This campaign was an Internationally and nationally first, I had support from Racing Victoria’s affiliation with major sports companies and individuals.
The All-Star Mile campaign was such a success that Racing Victoria reached out to me personally, while working for another company, expressing their desire for me to oversee the All-Star Mile campaign for 2022 & 2023. I was honored to have been given this opportunity and I managed to deliver another successful campaign in 2022 & 2023.
Orchestrated from start to end
This campaign was truly a standout moment in my career. Utilising my team’s skillset and a cutting-edge digital strategy I came up with, we were able to achieve exceptional results.
As the project director, I personally oversaw every aspect of the campaign, from conception to execution, and guided my team to bring my vision to fruition.
Campaign Targets
The project targets were clear:
2. Drive as many of the 130,000 votes via online media
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Summary
